Lululemon--where the "ambassadors" came out to play

Bethesda Row's Boutique Week ended with a fashionable bang Friday night at Bethesda's lululemon athletica. The stores' super-fit "ambassadors," a mix of athletes, trainers and even a 2012 Olympic hopeful, strutted the runway in a mix of lululemon apparel--clothes for tennis, running, yoga and more. Customers and clients packed the store to cheer them on and sipped on refreshing peach bellinis courtesy of the W Hotel. In addition to a fabulous show, complete with glittering runway and MC, guests were treated to a goody bag filled with gifts.

WSC Personal trainer Madeleine Watkins and friend, Annie Slacter

Fitness First trainer Robin Gmeiner

Baby Love and shoes at Sassanova

Norah O'Donnell, Elizabeth Thorp and Isabelle

Baby shoes, grown-up shoes and Norah O'Donnell signing her bestsellling cookbook, Baby Love , is what was in store last night at Sassanova in Bethesda. O'Donnell of MSNBC co-wrote the book with her husband, local chef Geoff Tracy (Chef Geoff).  The book presents healthy, organic alternatives to processed baby foods that the authors say are simple and easy to whip up (they have three children and work all the time so should know). We also loved looking at all the shoes, including the cutest little ones for kids, and meeting Elizabeth Thorp of poshbrood.com and her daughter Isabelle.

Bethesda Row premieres 'Boutique Week'

All next week, starting tomorrow to be exact, Bethesda Row is celebrating Boutique Week, eight days of in-store events, celebrity appearances, trunk shows, specials book signings and guest bloggers (including moi) hosting daily events. The week kicks off tomorrow with free Equinox yoga classes in Bethesda Lane (weather permitting, of course) and 20% off outerwear at Wear It Well. Don't miss Monday night at Ginger for a chance to meet DailyCandy D.C. editor Annie Lou Bayly, and The Devil Wears Prada author Lauren Weisberger, as she signs copies of her new book, Last Night at Chateau Marmont. Tuesday brings AskMissA's Andrea Rodgers to J. McLaughlin, a Kenneth Jay Lane trunk show and beauty samplings from Aveda; Wednesday is Shoshanna Day all day at Urban Chic along with Betsey Lowther of Fashion is Spinach; Thursday Norah O'Donnell and local chef Geoff Tracy will be signing copies of their new book, Baby Love at Sassanova. Friday is a full day of fun at lululemon athletica with a Function as Fashion show at 7:30 p.m., healthy tips, fitness gifts and ... MoCo Scene! I look forward to seeing you all there! Saturday (Oct. 9) visit Luna for a Soft Joie trunk show.  Click here for more details on all events.