Thursday, February 12, 2015

Five and a half Shades of Blue: Warby Parker launches Half-Decade limited edition specs

Five and a half Shades of Blue
Warby Parker launches Half-Decade limited edition specs

This socially conscious company is going places--fast. In just five years, eyeglass innovator Warby Parker has expanded to 500 employees, opened 10 stores throughout the U.S., and distributed glasses to over a million people in need. And, it just made the top of Fast Company's list of Most Innovative Companies 2015. Warby Parker specializes in fashion-forward prescription eyeglasses starting at just $95 and best of all, offers shop-at-home convenience. You can pick out five frames you like online, try them on at home, order the one you like and return the try-ons.

To celebrate their birthday, the company has just launched a new Half-Decade line in signature blue hues with the number 5 inscribed on the temples. The blues are sophisticated shades that work on any skin tone. The fresh color should soon overtake the ubiquitous tortoise and even those oversized black frames that everyone suddenly seems to be wearing. Think of them as a fashion statement for your face.

The cutting-edge company not only provides great service to its retail customers, but works with nonprofits to ensure that those in need around the world with glasses, too. You buy a pair, they give a pair.

My friend Rob Koebke, co-owner of gym 202Strong in downtown D.C. has been wearing the frames for three years. "I've received so many random compliments about my Warby Parker glasses it's become a running joke with my friends when we go out as to whether or not someone will make a comment," he says. "Warby Parker has done an amazing job crafting the experience of buying glasses.  Everything from browsing their website, to trying on the glasses, to the actual frames themselves."

The Half-Decade frames retail for the same price as all Warby Parker prescription glasses and, like all the others, will guarantee that a person in need will also receive a pair. Win win. And, if you're really feeling like making a statement, go for the Atlas Blue monocle, appropriately named "Colonel". Here they are, making their debut today.

The  Huxley
Eastern Bluebird Fade (LOVE this one)

My very favorite Wiloughby
Striped Indigo
I see myself in these with everything from black, white and all colors in-between

The retro Fillmore
Harbor Blue
Appropriately literary

The stately Roosevelt
Blue Slate Fade
Sharp and to the point

And the sleek Nedwin
Blue Sapphire
Subtle and fresh

And last but not least, the Monocle
It speaks for itself.